Fundraising Tips for Teams & Charities
The Beach2Beach is of course, all about raising much needed funds for wonderful charities like yours, doing vital work within our community. So here’s all the information you’ll need to optimise your fundraising efforts in conjunction with this year’s big event.
Any Charity can benefit from what the Beach2Beach Fun Run has to offer. Your Charity can register a team and start fundraising via the GrassRootz fundraising platform that will pop-up when you register as a runner. Your charity can also benefit from the 25% cashback* and win prizes*. For conditions and info, see below.
Team Registration
1. To register a Team in Beach2Beach
- Click here for all information on how to create, join, invite, manage a Team
- Click here to Register a Team
Ways to Fundraise
1. 25% Cashback for Schools and Teams
Beach2Beach is keen to have more school students and Teams involved in our big charity event in 2019… so we’re adding a major incentive for ALL Schools and larger Teams to register.
Who is eligible for the 25% Cashback Offer?
- Schools: Every Primary or High School that enters a Team in the 2019 Beach2Beach will receive a guaranteed 25% ‘cashback’ on all entry fees for their Team. That’s automatic cash straight back to the school, to be spent on any worthwhile initiative that benefits students, or money that can be given directly to each school’s chosen charity.
- Other Teams: The same 25% Cashback will be applied to any group or organisation that enters a Team of 25 or more, the cashback going directly to the Team’s chosen charity.
2. Sponsor a Runner Fundraising
- Once your Grassrootz fundraising page is set up (for either Team or Individual fundraisers), you can ask your friends and family to sponsor you. If your charity is not on Grassrootz, contact us and we help you with the set-up.
- Subject to sponsorship arrangements, there will be additional cash prizes available to your charity for:
- Highest Individual Fundraisers
- Subject to sponsorship arrangements, there will be additional cash prizes available to your charity for:
- The Top 5 Largest Teams (by number)
- The Top 3 Largest School Teams (by number)
Fundraising Tips via Social Media
How to Increase Donations via Social Media
Fundraising is a pretty incredible thing to do. Not only are you raising money for a cause you care about, you’re also helping to educate and inspire others. However, it isn’t an easy thing to ask people to donate their hard earned dollars to help you reach your fundraising goal. Thankfully Social Media has helped close the barrier between fundraiser and donor! These simple ‘tricks of the trade’ are a fool-proof way to increase your donations without having to awkwardly ask outright.
Though Elton John might have us think that ‘sorry’ seems to be the hardest word… if you’re fundraising the hardest word is often ‘please’. Let’s face it – asking people for money can make you feel a little awkward. But it doesn’t have to be if you do it the right way. Some of our most successful fundraisers have told us that one of the BIG things they struggled with was choosing how to share their fundraising page in a way that would help them raise the most funds. Pst… here’s a little Facebook secret! Using a Facebook Group to unite your family and friends around your fundraising activity and as a direct way of asking for their support is key! Research across our platform has found that fundraisers who share their page through a Facebook Group they’ve created raise 67% more than those who don’t. That’s right…67%! And the reason why? Because you’re including people in a special group designed with one purpose – to support your fundraising and keep up to date with your progress. Facebook Groups are great for fundraising because they create a more ‘personal’ environment where you can invite others, directly ask them to help you, thank them when they do and let them know when you’re close to your goal so they can help you reach (or even exceed) it.
1. Edit your GrassRootz fundraising Page
- Make sure you are uploading a profile photo on your GrassRootz fundraising page! Fundraisers with a profile photo raise 10 times more! This is because we are visual and emotional beings, having a photo builds a connection between you and the donor.
- Add a story. Make sure you tell your donors about yourself! Let them get to know you, this way they will gain a deeper understanding as to why you have chosen to fundraise! People who include a story raise up to 74% more than others.
2. Donate to your page
- Fundraisers who have donated to their own pages show that they are more dedicated and motivated to achieving their goals. It helps to inspire the people who visit the page to donate.
3. Share on Instagram
- Make sure you share your fundraising page on Instagram! Instagram users are incredibly active and spend at least 21 minutes per day on the app. Don’t be afraid to post a couple of times throughout your fundraising journey.
- Use different images to increase engagement!
- Include the link to your fundraising page in your bio! Make it easy for people to get to your page. The easier it is, the more likely you are to receive donations.
- Tag your chosen charity!
- Reach out, the more people and organisations that know your story, the more likely you are to achieve your goals!
- Don’t underestimate the power of the hashtag!
- Use as many hashtags as you can think of. The more you list the more you increase your audience! The optimal number is 10!
- Think about when you are posting!